You are a brand. Repeat after me…you are a brand.
It doesn’t matter if you decide to become the top influencer in your industry or you hold down a 9-5. Every interaction you make, every decision you move forward with, is a representation of YOU!
As ambitious professional women, many of us at some point may decide to build a business, start a blog, or pursue some form of hobby that reignites the fire we have inside of us. Whatever desire you have, go for it! If you know your path will lead you to exploring a business, blog, or social influence, read on to learn my top 3 tips to building a strong social media brand.
#1 Determine the social media platform you will use.
There are so many social media platforms that it can make your head spin! I know it certainly did for me. The platforms that I consistently use are Facebook, Instagram, and LinkedIn. I decided to stick with these platforms because I am familiar with them and my network was already established there. However, someone may decide to use Twitter, Google +, SnapChat (is that still a thing? ::smile::), Pinterest and etc. Whatever you decide to use, you need to get acclimated to its functionality, features, and best practices. You certainly don’t want to get started with building a social media brand and you haven’t done your homework on the platform you are using.
#2 Develop your content strategy to share consistent valuable content.
There are two factors that are necessary when building a brand. Establishing yourself as an authority figure in your industry AND building connection. Your content should not only be a hard sell nor should it be all about you. It should clearly show that you are a credible thought leader/expert in the topic of your choice but you also believe in the sense of community. Do you engage with your followers? Do you post about who you are and what you represent? Do you post relatable content? Then and only then should you begin incorporating any services or products you offer.
To be effective in this you have to post consistent content. Consistency doesn’t mean 24/7 or 7 days a week. If you are a mompreneur like myself this isn’t going to be realistic. Consistent means that whatever your content strategy you create – you stick to it! You can post five days a week (Monday-Friday) at 8 pm EST or every Monday, Wednesday, or Friday at 6:00 am EST. Regardless of your choice stick to it! Choose content that is visual, auditory, or even informational and make sure it is a complete reflection of what you want your brand to represent. Don’t forget in creating your strategy you understand your metrics and consistently measure your weekly progress (likes, engagement, comments, and etc). That would be a clear indicator of whether your content is resonating with your target audience.
Finally #3 Never overlook the power of collaboration
My brand influence in the dental industry skyrocketed because of collaboration. I started writing blog features about other professionals which eventually led to me starting my podcast and more collaborative initiatives. What I didn’t realize was that the features via the blog or podcast were extending my network into my guest’s network. They would often share the content with their network and if I made it easier by emailing them the social media copy, social media image, landing page URL, or podcast URL, it was even easier for them to share with their network. Over time my brand recognition was established.
This is the same strategy I will implement in developing the new Jasmin Haley Brand that is housing this very blog article. I believe in the sense of community and “networking across”. Our networks are ready to collaborate and support others in their professional journey. If your content strategy game is on fire, it will be a no brainer to the community that you leverage through your network.
These three steps have helped me build my brands and communities. What remains the same through the entire process is my heart, authenticity, and passion. Have you used these three principles in building your social media brand? What other tools have helped you in building a strong social media brand?